JEFF KOONS MUST DIE // 22nd August 2011

Sometimes, Contemporary Art annoys people. Take Jeff Koons : people love to hate him. Artist Hunter Jonakin explores this love-hate relationship through an arcade-style video game simply called Jeff Koons Must Die!!!. The game environment is presented in a first-person perspective and it costs twenty-five cents to play the game via a joystick and two arcade buttons. The goal of it all is very clear: destroy all the Jeff Koons’ works you see!

«Jeff Koons is one of the most polarizing and well-known contemporary artists living today, he explained to the Atlantic website, a platform interested in news, politics, business, culture, technology, national and international affairs. He attempts to elevate the banal by constructing large metal sculptures that resemble balloon animals, oil paintings that contain subject matter derived from digital collage, and large-scale pornographic photographs featuring the artist and his former wife, to name a few. All of Koons’ art is constructed by assistants. In general, viewers love or hate Koons and his work, and that is why he was chosen as the subject matter for this piece. »

The result ? A 80s style coin-op arcade game displayed in « high art » contexts such as the MOCA Tucson through August and then the Zadok Art Gallery in Miami from November through January during Art Basel Miami. « What makes me very happy », adds Hunter Jonakin.
The subversive artist has been using game engines to create interactive, digitally simulated environments. His interest is not for conventional game design but for the idea of «subverting newer technology in order to push the boundaries of new media».



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