LIQUIDATED VERSION // March 18th 2011
French street artist Zevs opened Liquidated Version, his solo show in New York at Gallery De Buck. The exhibition revolves around the usual hijackings of brands and corporate entity by the artist liquidated signature.
Zevs began his career as an influential yet anonymous graffiti artist in Paris in the 1990s. He named himself after a regional train, the ZEUS, almost ran him over while he was wallbombing. With other French street artists Invader and André, he created in the late nineties the collective @nonymous.
Zevs became known for his drawings of street-lamps and other urban furniture in the manner of the dead body silhouettes. In 2001, his Visual Attacks consisted in bombing a red spot in the middle of advertising characters foreheads. In 2002 through 2004, he started his Visual Kidnappings by simply cutting up the silhouettes on the posters and then claiming for ransom.
Since 2006, Zevs initiated the Liquidated Logos series, reproductions of famous brand logotypes pouring down public walls. In July 2009, he was arrested in Hong Kong for having drawn a liquidated Chanel logo on an Armani store.
The work is on view through April 7, 2011.
Gallery De Buck
511 W 25TH STREET, SUITE 502
New York, NY 10001